Saturday, June 06, 2015

5 E-commerce Website Design Pitfalls to Steer Clear Of

E-commerce website design is a specialised area which a good company can deftly handle. Even the most well-versed company can fall short of expectations by making these most common mistakes. Here are a few things that you should avoid at all costs -

Vague Landing Page - The moment a visitor reaches the website, they should be able to tell what it is about just by looking at it. A page that looks aesthetically pleasing is not necessarily apt for the purpose of online business. Try to say not just in words but with images and illustration too, the true essence of your e-commerce website.

Low Quality or Few Images - With every blog and e-commerce website designer heralding content as king, images have borne the brunt. Nowhere are images as important as online shopping portals. A good picture is worth a thousand words and may get you more business than a great sounding description of a product you can barely figure out in the picture.

Long, Winding Content - Content needs to be engaging, informative and descriptive. Having said that, there is a need to stop unnecessary words from cramping the look and style of the website. A great e-commerce website designer in Ludhiana,  is a wonderful resource when it comes to making content apt and precise.

Complicated Sign-ups - It is a fact that websites that ask customers to sign up and create accounts tend to lose business. Make the purchase process as simple as possible to maximise the sales. A straightforward one-step or two-step process is the best to keep the interested visitors from wandering to other websites.

Cluttered Presentation - Keep the flow of information natural and intuitive. Important points and buttons should be highlighted using right placement and appropriate colour scheme.

Keep in mind a few important things and rest assured that good business will follow.


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